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2025 Luca Roberto Farris

2025 Luca Roberto Farris

Big City Lights Dance

Client: District 103 PTO

Apr 20, 2023

Task: Create a graphical identity to market a state-recognized middle school graduation dance. Collaborate with the PTO to maintain a consistent experience with the design and fabrication of a teaser video, reveal presentation, 200+ invitations, t-shirts, 20ft banners, and other visual elements for the event.

Task: Create a graphical identity to market a state-recognized middle school graduation dance. Collaborate with the PTO to maintain a consistent experience with the design and fabrication of a teaser video, reveal presentation, 200+ invitations, t-shirts, 20ft banners, and other visual elements for the event.

The Reveal Video

Featuring Dr. Michelle Blackley, principal of a blue-ribbon junior high school, this reveal video engaged students with their school and strengthened pride as the class of 2023 approached graduation.

Name Proposal Drama

Luca proposed a new name to make the event more comprehensible to the students. Previously, “Bright Lights, Big City,” “Big City Lights” replaced headlines with unanimous support from the dance committee board. Easier to roll off the tongue while being equally contextual.

Announcement Presentation

Action-filled keynote with sensory details in mind, this reveal energized students of the dance, and informed them of the fun nightlife in the iconic cities in America.

Invitations

QR Code embedded in custom-designed cityscape, meticulously designed to maintain a focused viewing of the invitation, and delivered to 150+ students and parents. Additionally, students received buttons on their lockers.

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