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2025 Luca Roberto Farris

2025 Luca Roberto Farris

Witoca's Amazonian Coffee Nonprofit

Client: Witoca

Jul 14, 2023

Task: Provide artistic resources supporting a nonprofit coffee foundry in rurual Ecuador. Revamp Witoca's website to modernize the brand, and edit a launch video for the Witoca Library fundraiser,

Task: Provide artistic resources supporting a nonprofit coffee foundry in rurual Ecuador. Revamp Witoca's website to modernize the brand, and edit a launch video for the Witoca Library fundraiser,

Meet the Witoca Tribe


A non-profit Amazonian coffee foundry in the heart of the Amazon Rainforest. Co-founded by Fabio Legarda, and his wife Andrea, Witoca aims to share their love for coffee and passion for the Amazonian community. Learn more




Library Fundraiser Launch Video

Edited by Luca Farris, Published by The Chain Collective

In the summer of 2023, Witoca launched a fundraiser to rebuild a library in the rural Amazon Rainforest. The library aimed to bring education and literature to youth, where it is the most difficult to find.



Website Overhaul

To support Witoca's presence outside the Amazon, a custom website was constructed. Witoca's new website features a beautiful design language that represents the craft of the artisan coffee and chocolate.


Visual content took the front seat, as nothing could tell the Witoca story better than the visionaries and artisans. Locale support was added to reach non Spanish-speaking viewers, catering for the online growth Witoca experienced on social media.


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