Humane Ai Pin - Screen Free Memories

Capture this.

A world built on the idea of being present. The Humane Ai pin was poised to disrupt or screen-addicted society by acting as an ambient computer and assistant to help with everyday tasks. This commercial focused on the Ai Pin AI camera, which uses visual computation and captures memories as they happen.

Humane was co-founded by Imran Chaudhri and Bethany Bongiorno, two visionary inventors from Apple who were part of the original iPhone, iPod, iPad, and Apple Watch teams. Humane comprises over 100 ex-Apple, Google, Disney, etc. employees.

Result: This video was initially posted online, gaining over 40,000 impressions, and later repurposed to promote the device from Humane's online platforms. It was celebrated among the Humane community, and alternative deliverables were created to attract a larger user base.

Follow the movement at Humane.com