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2025 Luca Roberto Farris

2025 Luca Roberto Farris

Humane Ai Pin - Screen Free Memories

Client: Humane Inc.

Jul 8, 2024

Task: Combat negative reviews with a first-hand UGC commercial to demonstrate how Ai Pin keeps it's wearers present in the moment. Pair real-life experiences and craft a narrative that encourages a world of ambient AI computing.

Task: Combat negative reviews with a first-hand UGC commercial to demonstrate how Ai Pin keeps it's wearers present in the moment. Pair real-life experiences and craft a narrative that encourages a world of ambient AI computing.


Capture this.


A world built on the idea of being present. The Humane Ai pin was poised to disrupt or screen-addicted society by acting as an ambient computer and assistant to help with everyday tasks. This commercial's focus was for the Ai Pin AI camera, which is used visual computation and capturing memories as they happen.


Humane is currently a part of HP, as Ai Pin's cosmOS software enables LLM routing and action, a lasting problem that AI companies currently face.



Humane was co-founded by founded by Imran Chaudhri and Bethany Bongiorno, two visionary inventors from Apple who part of the original iPhone, iPod, iPad, and Apple Watch team. Humane is now comprised of over 100 ex-Apple, Google, Disney, etc. employees, sharing the same collective vision for integrated ambient computing for the intelligence age.



Result: This video was initially posted online gaining over 40,000 impressions, and later repurposed to promote the device from Humane's own online platforms. It was celebrated among the Humane community, and alternate deliverables were created to attract a larger user base.


Follow the movement at Humane.com

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