Collection: Italian Club
Funder & President
Jun 1, 2024
Intro
Students come together to enjoy food, games, history, and traditions. Whether you are of Italian descent or not, everybody is welcome at the Italian Club.
Bruschetta Cooking Lab
In the early days of the Italian Club, membership was struggling. A cooking event with SHS's Cultural Cuisine Club brought exposure paired with great-tasting Italian food. Students would earn their ticket to attend the free food event.
While the event was successful and increased early membership, the campaign leading up to the event was even more engaging. A comedic commercial aired playing fun of how Americans say Bruschetta, and the network advisors praised it, commenting that it was one of the best spots of the year.
One-tap NFC Engagement
Over 20 posters were deployed across the 833,000 square-foot public school at launch. These posters featured an embedded chip for students to tap their phones and easily join to set the club apart on a densely packed wall of QR codes and fine-print meeting dates.
Like Apple Pay works, students would tap their phone, taking them to a website where they can add the meeting dates to their calendar of choice, opt in for the mailing list, and follow the club's socials. This made room for eye-catching visuals. The result: increased and unique engagement. Trees were saved.
Special Events
Italian Club would host many other events centered around Italian holidays and festivities. Each event has its own theme, and corresponding visuals complement this notion. Brand consistency guidelines were maintained since this was a more general way to reach out to increase membership. Explore some of the features here:
Soccer Event
Marti Gras Event (check out my minidoc from 2018!)
Film Club Collaboration
