Carv: Skiing for Everyone

A new angle for a globally recognized product:

Carv's existing media strategy is to showing their product with high performance athletes, olympians, and internationally recognized skiers. While this is eye catching content for a startup, it often overlooks the purpose of the product, helping all kinds of skiers.

Carv aims to completely flip the script on skiing expectations, as they say, "Don't learn to ski, ski to Learn." The C2 motion sensor boot clips collect AI-driven data for every turn on the slopes, and delivers actionable feedback on the way back up the chair. Carv's audio coaching can be compared to the feedback of personalized trainers, an expensive service that may not seem valuable to all skiers. Thus, the barrier of entry to learning on the slopes is lowered.

Instead of finding olympic-material talent (which can be daunting to beginner skiers), this spot follows the journey of a motivated skier who now, with Carv attached, has the freedom to master the slopes on her own terms.

Learn more about Carv's revolutionary technology and analysis system at getcarv.com

Results: The new video was praised both internally, and within the Carv community. Users are now motivated to master the slopes.

Credits:

Directed and Edited by Luca Farris

Starring Emi Yi

Music: The Human Flute by City & Vine