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2025 Luca Roberto Farris

2025 Luca Roberto Farris

FitNut4Life Identity Transformation

Client: FitNut4Life

Jun 1, 2025

Task: Transform a nutritional consultant's online footprint, ready for the evolution of healthy-living trends. Complete brand overhaul from color palettes, logos, and more. Redesigned website to be more user-friendly and make shopping for products more accessible. Cleared the clutter and made room for accessible engagement to maintain a wider variety of customers.

Task: Transform a nutritional consultant's online footprint, ready for the evolution of healthy-living trends. Complete brand overhaul from color palettes, logos, and more. Redesigned website to be more user-friendly and make shopping for products more accessible. Cleared the clutter and made room for accessible engagement to maintain a wider variety of customers.

Design Ethos and Previs


Your Health Journey Starts Here

Created a bold and striking title page, visualizing a lifestyle of results over a dietary meal plan. Scroll animations created a seamless story as the brand ethos guided customers, ensuring they had reached a complete journey of solutions.



The Marketplace - One-Stop-Shop

The revamped marketplace connects customers directly to products, reducing the number of clicks to reach the affiliate companies. In addition to a simplified "quick-link" section, individual products from the partner sites were pulled into the marketplace, all following the same presentation formatting. This allowed for added product highlights and benefits without creating confusion between each partner's storefront.



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